By Brendan Loy
Super Bowl XLII is underway. Leave your comments on the game -- and/or the ads -- here. I may post occasional updates as well.
UPDATE: A rather surprising halftime score of 7-3 in favor of the Patriots. If the Pats put it together in the second half, the Giants will rue their failure to get a touchdown on either of their two red-zone opportunities.
Nothing terribly memorable on the ad front, IMHO, though the Budweiser Clydsdale ad was cute, as usual.
Did anyone else in a Super Tuesday state get an Obama ad during the local block of ads immediately after the first half ended? There are no national political ads during the Super Bowl, by Fox's decree, but Obama bought an ad from the local affiliate here in East Tennessee.
UPDATE 2: 10-7 Giants with 11 minutes left!
UPDATE 3: Patriots re-take the lead, 14-10, with 2:42 to go. Giants ball, all three timeouts remaiing.
UPDATE 4: After the Play. Of. The. Century. by Eli Manning and David Tyree ... TOUCHDOWN GIANTS!!
Now, can Tom Brady lead New England down the field in 35 seconds to put them in position for a game-tying, perfect-season-saving field goal? Or will we see the biggest upset since Super Bowl III?
UPDATE 5: GIANTS WIN!!!
17-14, final. Wow!
P.S. Is this a good omen for Obama? :)
UPDATE 6: Back-to-back Super Bowl MVPs for the Manning brothers!
P.P.S. About that Obama ad, it was indeed run in 24 23 states (plus D.C.) during the local affiliates' halftime ad block. The cost was around $250,000. Here it is:
Here's the list of states: Alabama, Arizona, Arkansas, California, Connecticut, Delaware, Georgia, Kansas, Louisiana, Maine, Maryland, Massachusetts, Minnesota, Missouri, Nebraska, New Jersey, New Mexico, New York, North Dakota, Oklahoma, Utah, Virginia and Washington, plus the District of Columbia.
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