"Fresh" milk

I just submitted this to The "Blog" of "Unnecessary" Quotation Marks:

Heh.

Comments

[Condor]

I think the quotations just indicate that it's their slogan. For example, Bud light: "Great taste, less filling."

[Condor]

Actually, I asked my friend Dr. Google and he said "no."

[The Monster]

Condor's on to something here. When words are placed in quotes, the person writing them is no longer personally representing the truth of those words.

So if they're ever sued for the milk not being fresh, they can honestly say that they didn't say that it was, but just quoted someone else saying it.

"It all depends on what your definition of 'is' is."

[Condor]

Right. This is called the "use-mention distinction." For example, milk is a tasty treat, but "milk" is a cognate of the German word "Milch." The former instance the word is use, while the latter is mention.
Strangely enough, if anyone has any questions about this, I could probably talk for four days straight about possible applications.
There's a funny play on this distinction here:
http://www.youtube.com/watch?v=QEQOvyGbBtY

[Vicki from NJ]

I wouldn't drink that milk.

[4-7]

Nutrish milk - filled with much needed ruffage and essential inks.

I prefer my milk slightly spoiled, with a hint of nutmeg. What a silly description, eh?